"The First in Synthetics" ®

"In the case of dissension, never dare to judge till you've heard the other side." ~~ Euripides

A visitor to my site commented that she was fascinated by the variety of things here, but it seemed to her that an article on synthetic lubricants was a bit out of place. I have decided to add a few more "out of place" articles to my site, simply because they are a part of my life. I am currently employed by AMSOIL INC., a company that has played a historical role in the development of synthetic motor oils for automotive applications. The following articles were written out of a desire to share truths about synthetic motor oil and to increase awareness about the company. For more information about AMSOIL, go to www.amsoil.com... or send me an email.


The Development of Synthesized Motor Oils: A Historical Review

Ten Myths About Synthetic Lubrication

Synthetic Oils, the Environment and Your Quick Lube Operation

How to Sell Synthetic Motor Oils (part one)

How to Sell Synthetic Motor Oils (part two)

Experts Don't Always Know What They're Talking About

Marketing 101

One Day in the Life of a Dirt Particle

Are Fossil Fuels an Old Fashioned Idea Whose Time Has Gone?

Lessons from Desert Storm

Understanding Doubt

Doomsayers, CAFE and Junk Science

It's About Time

Measure For Measure

For more of my articles and columns from the National Oil & Lube News, go here:

An Alternative Viewpoint

To go to the AMSOIL Corporate Website Home Page, click on the link below:

AMSOIL Corporate Website

To order AMSOIL Products, click on the link below

AMSOIL Online Store


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